Gerber Legendary Blades has appointed Jay McGregor as vice president of commercial sales. A veteran sales professional, McGregor assumes the role immediately and will be responsible for sales throughout the Americas.

An avid outdoorsman, McGregor joins Gerber after holding VP of sales positions at both Birkenstock USA and The Coleman Company. In his new role Jay will be responsible for leading the sales team, collaborating across the organization to further develop, support and build customer relationships and expanding Gerber’s distribution footprint. McGregor will be based at Gerber’s U.S. headquarters in Portland, OR and report directly to Gerber President Jason Landmark.

“Jay has a wealth of experience to match his drive and passion for the industry and we are pleased to welcome him to the team,” said Landmark.  “He comes to our organization at a great time.  We’ve built incredible momentum with our recent re-branding efforts, the launch of many exciting new products and a number of key marketing initiatives that will continue to differentiate the Gerber brand in the marketplace.” 

No stranger to accelerated growth environments McGregor is an ideal fit for Gerber.  Throughout his career from earlier days at Adidas and Teva through his time at Coleman and Birkenstock McGregor has demonstrated the ability to improve sales and increase market share.

“I’ve been paying close attention to the Gerber brand over the past 18 months and I’m honored to join the leadership team,” said McGregor. “Gerber has always held a respected place in the industry but the current management group has taken the brand to new heights and I’m looking forward to the opportunity to work alongside such a great group of minds.”

Gerber is a leading global supplier of personal outdoor, tactical and industrial gear.  Founded in 1939 as Gerber Legendary Blades, Gerber is a division of the Fiskars Corporation, a leading global supplier of consumer products for the home, garden, and outdoors.