Generation Growth Capital Fund III, LP (GGC), a Milwaukee-based private equity firm, announced the acquisition of Killer Instinct Inc. GGC partnered with Adline Capital and the former majority shareholder, Tod Quiring, on the deal.

Vermillion Capital acted as the exclusive financial advisor to the company on the transaction. Terms of the deal were not disclosed.

Based in Frankenmuth, MI., Killer Instinct is a maker of archery and archery accessories and one of the fastest growing segments of the hunting and outdoors market, according to GGC. The company offers crossbow products and accessories (such as bolts, broadheads, optics, cranks and cases).  The company’s products can be found at national hunting and sporting goods retailers, farm supply stores, e-commerce platforms, and independent sporting goods stores.

“Killer Instinct represents a great investment opportunity for GGC,” said John Reinke, managing director of Generation Growth Capital, Inc. “We see many avenues for continued growth, including near-term acquisitions, crossbow product innovation, and additional product lines. The Company has done a great job of delivering quality and innovative products at an affordable price point. The management team has rich experience in this industry and we look forward to working with them on a number of growth initiatives.”

“After running a competitive process, GGC emerged as the most credible buyer,” said Tod Quiring, former majority shareholder of Killer Instinct. “They demonstrated a strong understanding of the industry and recognized Killer Instinct’s long runway of growth. I’ve been in the hunting and outdoor products industry for decades now and am really excited to see how far we can take this company together.”