Vital Proteins named Jill Abbott, a former marketing VP at Gatorade, as chief marketing officer. Abbott is responsible for the global marketing and brand strategy as the company looks to expand into new international markets.
Abbott spent most of her career leading the Gatorade brand at PepsiCo. Her work included leading consumer and athlete engagement with 360 marketing campaigns. Abbott also held leadership positions at Bucketfeet and Boulder Brands.“Jill is a well-respected, savvy marketing leader with a proven track record of innovating and growing brands,” said Tracey Warner Halama, CEO, Vital Proteins. “I’m thrilled to have Jill join Vital Proteins to further extend our market leadership as a global wellness brand.”