Piperlime.com, the Gap Inc.'s shoe and handbags e-retail site, is expanded its product offerings to women’s apparel.
Unlike Gap’s Gap.com, OldNavy.com and BananaRepublic.com, that sell only Gap-branded merchandise, Piperlime.com will sell fashions from other established brands. Piperlime.com will offer about 65 clothing brands, anchored by premium denim including AG Adriano Goldschmied, Paige Premium Denim and Joe`s Jeans. It will also sell tops, dresses and knits from designer brands, such as Marc by Marc Jacobs, 7 for all Mankind, Joie, J Brand and Juicy Couture, and new brands.
“We started with footwear because we saw an opportunity in the online shoe market to deliver an inspiring and compelling shopping experience. We added handbags in 2008 and the response has been so amazing that adding apparel is an obvious next step,” said Jennifer Gosselin, vice president and general manager of Piperlime.
Piperlime.com also features fashion tips and product selections from guest editors who are celebrity designers.
