Gap Inc. has acquired Drapr, an e-commerce startup and online tech application where customers can create 3D Avatars and virtually try on clothing.
“Fit is the number one point of friction for customers and, through their advanced 3D technology, Drapr has shown it can help shoppers efficiently find the size and fit they need. We plan to leverage Drapr to help Gap Inc. improve the fit experience for our customers and accelerate our ongoing digital transformation,” said Sally Gilligan, Chief Growth Transformation Officer, Gap Inc.
“With the launch of BodeQuality, we reinvented our fit process at Old Navy to give women greater confidence in their clothes, no matter the size. Drapr’s technology will help us continue to build on this expertise and deliver a more personalized and inclusive fit experience for all of our customers by showing them how an item will actually look on their body while also recommending the best fit for them based on their individual preferences,” added Nancy Green, President & CEO, Old Navy
Part of the Y Combinator Class of Summer 2020, Drapr was founded by David Pastewka, Will Drevno and Richard Berwick, who have collaborated on 3D technology for more than a decade with early support from Boost VC and Berkeley SkyDeck.
“Most people either don’t know their exact measurements or are looking for a specific type of fit that numbers alone can’t tell them,” said Pastewka. “Drapr has proven effective, and we are excited about the impact we can have on customers at scale as part of the Gap Inc. family.”
The deal was brokered by Gap Inc’s Strategic Growth Office, led by Gilligan. The Office seeks out investments to fuel growth and accelerates new capabilities at Gap Inc. and across its portfolio of brands.
Through the company’s Athleta brand, the Strategic Growth Office participated in the latest funding round for obé fitness, a digital fitness platform. The partnership between obé and Athleta will start off with the AthletaWell community platform designed to increase brand engagement with both brands working together on apparel, content, events, and shopping experiences.
Photo courtesy Drapr
