Turner Media Group inked an agreement with Gander Mountain Company to launch Gander Mountain Lodge, the first nationally televised weekly transactional program offering hunting, fishing and outdoor products for sale to viewers and incorporating interactive trigger ads for iTV-enabled homes. Starting September 2006, Gander Mountain Lodge will broadcast a new episode to Men’s Outdoors & Recreation TV viewers each Monday with a repeat on Sunday.
Gander Mountain is the nation’s largest retail network of stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. Gander Mountain Lodge is an hour-long program featuring entertaining hosts and professional hunting guides who demonstrate approximately 15 products available for immediate purchase by viewers using TMG’s signature transactional TV programming. In addition, viewers in iTV-enabled homes will be shown 30-second tune-in spots that enable them to use their remote to click a trigger, or on-screen prompt, and instantly be tuned to the Gander Mountain Lodge show on MOR.
“By integrating TMG’s trigger ad technology that lets viewers learn more about the products they are seeing in advertisements, Gander Mountain Lodge is taking its retail stores into millions of living rooms across the country,” said Marc Krigsman, president of TMG’s The Networks Group. “We are pleased to bring our Men’s Outdoors & Recreation viewers a program that complements the transactional nature of our enthusiast networks, where our viewers can connect with products and services that directly relate to their passion and to the programming they are watching.”
“Gander Mountain is constantly seeking new ways to meet the needs of outdoor enthusiasts,” said Mark Baker, CEO, Gander Mountain Company. “Using the pioneering TV technologies of TMG’s Men’s Outdoors & Recreation, we can transact and interact with the outdoors enthusiast at a level no one else in the outdoors TV market can duplicate. With virtually unlimited transactional capabilities, Gander Mountain Lodge provides a powerhouse TV opportunity to showcase and sell our high-quality outdoor products, such as archery equipment, fishing rods and reels, fieldwear, specialized tents, boots, sleeping bags and more. We also see Gander Mountain Lodge potentially changing the way we reach our target audience to brand our products and publicize store openings and promotions.”
Produced by Men’s Outdoors & Recreation in cooperation with Gander Mountain Company, the Gander Mountain Lodge program will be available to viewers nationwide via DISH Network satellite TV and select regional cable TV systems including Time Warner, Bright House, and others.
