Gander Mountain has signed corporate partnerships with Dodge, Verizon Wireless and Radio Disney. These partnerships are designed to cross-promote each brand through a sharing of individual resources, such as marketing materials and retail space.
As the official truck of Gander Mountain and one of the main sponsors of Gander Mountain's “We Live Outdoors(R)” television show, Dodge, a division of DaimlerChrysler, provides transportation for each episode. The 2004 Dodge Dakota Catalog featured a shot taken in front of the Gander Mountain store in Novi, Michigan.
Verizon Wireless will complement Gander Mountain at certain tradeshows and grand openings in 2005. Gander Mountain will also test sales of Verizon Wireless products and services in select stores throughout the year.
“Wireless technology is quickly becoming a part of the culture of outdoor enthusiasts,” said Curt Avallone, Gander Mountain's Senior Vice President, Marketing. “We know that our customers appreciate the benefits of wireless technology, whether using a phone to check the weather before a day on the lake or instantly sharing photos from a hike or a hunt.”
Radio Disney will add an entertainment element to Gander Mountain Grand Openings this year. Radio Disney will host youth activities in the parking lots of new stores, including prize giveaways and interactive outdoor-themed inflatable displays. New stores opening within Radio Disney markets will also receive promotional support through the local Radio Disney affiliate.
