G3 said it would become the first alpine-touring/backcountry ski binding manufacturer to offer a liability reduction and indemnity program to its North American dealers.

The program, the first of its kind in alpine touring and backcountry skiing, is based off a system that is standard operating procedure among alpine skiing binding manufacturers and retailers, reducing risk, and potentially cost, to G3 dealers in the process.

The basis of the program is that when G3's Onyx and women's Ruby alpine touring bindings are installed and set in accordance with the company's instructions, dealer agreement, and documentation requirements, G3 would take the lead in defending any legal case surrounding binding releasability or function involving a dealer and/or a sales rep. No other backcountry binding manufacturer offers such a program. G3 engaged risk-management attorney Jim Moss to develop the program.

“What we are doing is taking the best practices from the alpine-skiing world, and applying them to the backcountry world,” said G3 founder and President Oliver Steffen. “Given the very thorough process we use to test and document proper, precise releasability on every pair of bindings before they go out the door, we have extremely high confidence in our bindings, and extremely high confidence in stepping up to offer our dealers this added protection.”

The fact that G3 can offer this protection to retailers also speaks to and stems directly from the ground-breaking design used in the Onyx and Ruby, Steffen said.

The Onyx and Ruby are tech-style alpine-touring bindings with high-performance retention, dramatically reduced pre-release, and industry-leading releasability functions. They also offer the ability to switch from ski to tour mode without taking skis off.


Based in Vancouver, B.C., G3 Genuine Guide Gear manufacturers gear for backcountry skiing. It has been making avalanche safety equipment since 1995. The G3 product line includes skis, alpine-touring and telemark ski bindings, climbing skins, avalanche shovels,
probes and other ski accessories.