G3 Genuine Guide Gear announced a partnership with ski designer Francois Sylvain. Previously the lead designer of Line and Karhu skis, and most recently a consultant for
Francois will design future additions to the G3 ski line-up in
G3 is now managing all ski production in-house, and owns all associated tooling. 2009-10 production is fully online, and production samples surpass even the high standards of earlier G3 ski production. These changes have set the stage for a new family of innovative skis that will reinforce the belief that you can truly expect more from G3. G3s former ski developer Paul Parker, who was instrumental in establishing G3 as an industry-leader in the backcountry ski market, will not continue with the brand. Pauls designs won numerous awards,including most recently the Best in Test award from Skiing magazine or the El Hombre and the Editors Choice award from Backcountry Magazine for the Viva. Ski Product Development Manager Naheed Henderson says, “Using the solid foundation that Paul Parker built, and springing forward with the talents of Francois Sylvain, G3 is poised to reach new heights as a sophisticated and truly innovative ski brand.”