G3 Genuine Guide Gear Inc. has retained the rep agency Summit Sales NW, to oversee G3’s retail relationships in WA, OR, ID, MT and AK, effective immediately.
Summit Sales NW is well known in the territory for its 20 years of Specialty Outdoor service. The agency is headquartered in downtown Seattle, with a new showroom to support dealer previews and business meetings.
“G3 is a highly respected name in both the Pacific Northwest, where the company was founded, and in the ski industry as a whole. It’s a brand that has really brought its game to an exciting new level in the past few years, with the introduction of the Ion binding family, its carbon-fiber ski knowledge and industry leading name in climbing skins,” said Dave Fitzgerald, principal at Summit Sales. “We’re thrilled to help G3 strengthen its brand awareness and retail partnerships in a territory so close to its Vancouver, BC, headquarters.”
Along with Fitzgerald, Summit Sales NW includes principals Rob Birzell and Kris Stahl, and associates Justin McGregor and Drew Hambleton. The agency also represents Cascade Designs/MSR, Osprey, SCARPA, and Powertraveller.
“Fitz and his team have a proven track record in the industry, and they’re a like-minded group that is a great fit for us,” said John Pieper, G3 VP of Sales. “They have a unique balance of understanding the core principles of retailer trust and relationship, while also being authentic users in the mountains. We’re honored to partner with them at an exciting time for G3.”
This fall, G3 introduces two more bindings in the Ion family, the new Ion 10 and the lightweight touring ION 12 LT, in addition to several new touring skis and a completely re-engineered climbing skin line, designed to reduce SKU volume and retail space by fitting a wider range of ski lengths.
Based in Vancouver, B.C., G3 Genuine Guide Gear Inc. manufactures gear for backcountry skiing and snowboarding. It has been producing avalanche safety equipment since 1995. The G3 product line includes skis, splitboards, alpine touring and telemark ski bindings, poles, climbing skins, avalanche shovels, probes and other ski accessories.
