G-Form, an athletic impact protection company, partnered with Ski Utah, a membership organization representing Utah’s 14 alpine ski resorts, starting with the 2016/2017 ski season.
The partnership makes G-Form the official protection sponsor across all of Ski Utah’s activities and partnership projects.
“Ski Utah is excited to partner with G-Form,” said Nathan Rafferty, CEO/president of Ski Utah. “As we promote year-round outdoor recreational opportunities at Utah’s 14 mountain resorts, it is comforting to know that G-Form, a leader in the impact protection world, will help keep us safe.”
The collaboration is intended to bring together likeminded organizations that support a healthy and fun lifestyle with an emphasis on outdoor safety. It highlights the growing importance of remaining safe and protected from potential injury while participating in active experiences.
“Utah is committed to giving visitors an exhilarating year-round experience and G-Form is thrilled to offer another way to enhance it,” said Michael De Leon, G-Form VP of global marketing. “This partnership is a great collaboration, and we are excited to kick it all off this ski season.”
