G-Form, a maker of performance impact protection technology for athletes, named Michael DeLeon as VP of Global Marketing. In his new role DeLeon will lead the company's strategic marketing approach, branding, social media and all communications allowing G-Form to continue to move toward its global growth goals.
“Michael brings global brand experience and a proven track record leading integrated marketing communication and strategic global implementation,” said Bob Burbank, CEO, G-Form and former general manager for Cannondale Bicycle at Dorel Industries Inc., where he and DeLeon were colleagues. “His strategic thinking, passion for sports and product knowledge will be instrumental in our continuation to grow G-Form into the world's premier protection company.”
“I’m thrilled to be part of the G-Form team, and honored to be leading the global marketing strategy,” said DeLeon DeLeon. “G-Form is changing the way the world looks at protection. Being part of a brand that helps athletes push their limits of performance, while being protected, is a rare opportunity.”
Most recently, DeLeon was the Director of Integrated Marketing and Communications for Dorel Sports. This included the companies’ global divisions Cycling Sports Group, Pacific Cycle Group and Apparel Footwear Group, in addition to each of the divisions brands; Cannondale, GT, Schwinn, Mongoose, Sugoi, Sombrio, Kid Trax and Guru. During 7.5 years with Dorel Sports, DeLeon successfully increased media coverage and played a major role in leading all global product launches. He also directed targeted content creation, lead social media strategy, and launched the Cannondale Gazette.
G-Form LLC is a pioneer in the advancement of impact protection technology for athletes. The company's proprietary materials and composites combine high-level impact protection with comfort, style, and complete freedom of motion. G-Form is used by athletes across multiple categories, including mountain biking, BMX, skateboard, snowboard, soccer, and professional stunt. G-Form also makes protective cases for consumer electronics and has several exclusive OEM partnerships.