G-Form hired Jade Larrabee as chief sales officer at the end of October. Larrabee has held key sales roles at Fanatics, Under Armour and Nike.
As VP of sales at Fanatics, Larrabee spearheaded revenue generation for professional sports leagues and multiple brands, “achieving growth of over $1 billion during her tenure.” Most recently, Larrabee was the VP of North America sales and retail planning at Fanatics. Previously, Larrabee worked for Under Armour from 2020 to February 2021 with her last role as
director of sales, Accessories, Equipment and Digital Sports.
“Jade is exactly the type of leader that we need to position G-Form for continued growth,” said CEO Glen Giovanucci and member of G-Form’s Board of Directors. “Her strategic acumen, organizational leadership, and ability to foster collaboration have been instrumental in delivering exceptional results, earning her recognition as an industry leader.”
“I look forward to leading the G-Form global sales team and working closely with our leadership team to build on the shared vision of using both our SmartFlex and RE ZRO technologies to revolutionize sports protection,” said Larrabee. “G-Form has made a strong impact within the bike, soccer, baseball, softball, and lacrosse protective gear markets in a relatively short amount of time. Consumers are embracing the brand, and this acceptance is generating incredible demand with our retail partners.”
G-Form, based in Providence, RI, specializes in sports protective gear for bike, moto, baseball, soccer, lacrosse, and military.
Photo courtesy G-Form
