G-Form today announced that Eldridge had acquired the brand. The transaction provides capital to scale the rapid growth of its proprietary SmartFlex impact protection technology.

G-Form’s products protect to enhance athlete performance and designed for team and action sports. G-Form also creates solutions for active fields requiring protection, including industrial, military and law enforcement.

“We are excited about our partnership with Eldridge and this next phase of growth for G-Form,” said Glen “Gava” Giovanucci, CEO, G-Form. “Eldridge is widely known for its deep expertise in sports and media. We believe their ownership and support will provide new opportunities to expand our range of products, scale international distribution, enter new sports and non-sports industries, and increase production of our game-changing SmartFlex technology.”

G-Form’s patented protective gear technology, called SmartFlex, is created using advanced polymer formulas. Its product range allows athletes freedom of movement while minimizing the risk of injury by hardening on impact, allowing users to push their physical limits. G-Form’s proprietary SmartFlex padding, manufactured at the company’s owned factory in Rhode Island, is distributed in more than 40 countries.

“G-Form’s pioneering use of polymer technology and flexible, lightweight designs offers athletes protection tailored specifically to their needs,” said Tony Minella, Co-founder and President, Eldridge. “We believe in Gava and the G-form team’s ability to deliver innovative, best-in-class protective gear across sports and other industries where protection is paramount.”

Photo courtesy G-Form