Integrated travel and recreation marketing firm Off Madison Ave acquired public relations agency CGPR from French/West/Vaughan (FWV), the Raleigh, NC-based marketing agency that bought CGPR in February 2020 (read SGB Media‘s coverage here.) CGPR is the fifth merger and acquisition by Off Madison Ave since 2005.
This deal reportedly takes the Phoenix, AZ-based agency’s expansion global and strengthens its leadership across travel and recreation marketing channels.
Off Madison Ave said it “sought a partner to complement its positioning and allow for market expansion” and that CGPR has a “proven track record of introducing consumers to outdoor experiences from active lifestyle brands including Adidas Terrex, Canada Goose, Ewool, Houdini Sportswear, Keen, Lowa Boots, Nite Ize, Moosejaw and others.”
“CGPR represents a strategic addition to our company. Their expertise bridges travel with active lifestyle, deepening our roots in the travel and outdoor recreation space,” said David Anderson, co-founder and chief executive officer at Off Madison Ave. “The rich experience Chris and her team bring in marketing consumer lifestyle products is a natural fit for our agency.”
“Our two agencies share a passion for the outdoors. We recognize the immense mental and physical benefits getting outdoors brings to today’s topsy-turvy world,” said Chris Goddard, president and founder of CGPR. “This is an opportunity to evolve our services, extending our reach by collaborating with the best in the business. It’s definitely a case where one plus one equals three.”
Goddard will continue as president of CGPR, operating as a division of Off Madison Ave in the Boston, MA area.
The acquisition reportedly coincides with two milestone anniversaries, as Off Madison Ave celebrates its 25th anniversary in business and CGPR 30 years in operation this year.
Photo courtesy CGPR
