Full Stack Supply Co. (FSSC) announced the acquisition of the United Shapes brand from Chiller USA Outfitters. The terms of the deal were not disclosed.
United Shapes was founded in 2014 by Gray Thompson, Steven Kimura and Peter Sieper.
“We created United Shapes to bridge the space between snowboarding’s past and its future,” said Kimura. “We’re deeply grateful to everyone who ever set foot on our shapes.”
“This acquisition represents an opportunity to amplify the brand we love to a truly global audience while staying true to our core and bringing the grand vision of United Shapes to life,” said Gray Thompson, brand manager. ”
As part of the acquisition, United Shapes will revamp its collection for 2023/24 with an early release of select snowboards for the season.
“Our design philosophy and focus on premium, unique shapes will remain at the center of our work. The big change is that we now have a global team, access to higher efficiency manufacturing, product expertise, and industry-leading sales and distribution through Full Stack,” said Thompson.
“United Shapes shares our key values at FSSC, to create high-quality outdoor equipment and experiences that put people and the planet first,” noted Alex Hoye, co-founder and CEO. “The spirit of snowboarding has always been at the core of our business, so it was a fantastic opportunity to add a snowboarding brand to our stack. With our R&D and supply chain team expertise, in-house media production and global distribution, leveraging Full Stack will enable United Shapes to reach its full potential.”