Simon Dumont, one of the biggest names in freeskiing is launching a new apparel company, Empire Attire.  Empire’s first product will be a seasonal glove line specially created for winter and spring skiing.   
 
“I’ve spent my entire life on skis and have skied in every type of condition.  In creating Empire Attire, it is my goal to bring the ski world to the forefront by designing a cool line of affordable clothing that is wearable on and off the slopes.”

Dumont plans to donate a portion of the sales of Empire Attire to Stand Strong Again, a non-profit organization that helps former skiers and athletes that have been injured get a fresh start. 


Next up for the brand is a partnership with another clothing empire, Akomplice. The two companies are currently collaborating on designs for a t-shirt line, slated to launch in January 2008.