Free Fly Apparel, the manufacturer of performance apparel made from bamboo, hired Justin Julian as sales director overseeing the company’s national wholesale business, managing its independent reps and growing the brand in the Western region working with key accounts.

“Free Fly’s wholesale business has made huge strides in recent years, and we’re excited about continuing this momentum with a proven leader in the outdoor industry,” said Tanner Sutton, co-founder, Free Fly Apparel. “Justin’s experience building world-class sales teams and customer-first approach make him the perfect fit for this role.”

Based in Bozeman, MT, Julian brings over a decade of brand experience to the job. He worked for seven years as global sales and general manager at Salsa Cycles and for four years as global sales manager at Sitka Gear. His strengths are in national and international direct wholesale channels and strategic brand positioning.