Frasers Group Asia announced a new joint venture agreement with PT Map Active Indonesia to launch Sports Direct in the country. The retail group said the deal is “the first step in a region-wide expansion” between the two and will see the introduction of Sports Direct’s stores across Indonesia, including both the wholesale and retail components.
The stores will stock sports equipment across Frasers-owned brands, including Karrimor, Everlast, Lonsdale, Slazenger, USA Pro, Firetrap, Soul Cal, and Jack Wills, and also feature the group’s fascia USC.
The new joint venture forms part of an Asian expansion drive for the group, which has 35 stores in Malaysia.
Michael Murray, CEO at Frasers Group, said, “As part of our continued international expansion strategy and the success of our existing business in Malaysia, we are excited to grow our Southeast Asian footprint with a presence in Indonesia. Today’s announcement supports our vision to build the planet’s most admired and compelling brand ecosystem.”
Paul Gibbons, managing director at Frasers Group Asia, headquartered in Kuala Lumpur, Malaysia, said, “The Indonesian market offers an exciting opportunity to highlight our brands to the fourth largest population in the world. We enter this partnership with a long-term view to build the best multi-sport destination, which has been a great success in the UK.”
