Foundation Outdoor Group acquired Mud Hole Custom Tackle, Inc. and American Tackle Company International, Inc. to position it as the “industry’s largest supplier of fishing rod components, supplies, equipment, and rod building instruction,” said the company.
Under the acquisition and merger, Foundation Outdoor Group will take charge of Mud Hole’s Florida headquarters and American Tackle’s operations in Florida, Europe and Asia, to allow the company to “focus on enhancing its presence globally in the direct-to-consumer and business-to-business markets.”
“We’re thrilled to unite the forces of American Tackle and Mud Hole to provide superior service to our customers around the globe,” said Tom McNamara, CEO of Foundation Outdoor Group. “This acquisition not only streamlines the operations but also enables us to offer an even wider range of high-quality brands to both our consumer and business clientele.”
The Mud Hole and American Tackle brands have joined Foundation Outdoor Group’s brand portfolio, which includes MHX premium fishing rod blanks, CRB quality rod-building tools, supplies and components, and the ProProducts line of thread and adhesives.
“This marks an exhilarating time for our industry, particularly for our valued customers,” added Brook Oliva, president and COO of the Foundation Outdoor Group. “By leveraging the expertise and market leadership of American Tackle, Mud Hole, and their affiliate brands, we can bring even more value to the marketplace and extend our services to a broader audience of consumer and business outdoor enthusiasts, regardless of their location.”
Foundation Outdoor Group will retain its 86,000-square-foot headquarters office and distribution center in Oviedo, FL and operate global offices in Europe and Asia. Mud Hole and American Tackle anticipate no impact on existing business operations or customer experience as the acquisition is finalized over the next several weeks.
