The Forzani Group and the Canada Games Council (CGC) announced a ten-year, $2 million partnership, designating The Forzani Group as a National Partner of the Canada Games and Official Retailer of the Canada Games.
Under the agreement, Forzani will supply a yearly cash contribution from 2008 until the end of the year 2017, will leverage Forzani brand media buying rates and be named a major sponsor at the next five Games.
“The Canada Games in our opinion is an exceptionally well run unique Canadian event that provides our athletes with the opportunity to experience a first-class competitive multisport experience,” said Tom Quinn, president and COO, The Forzani Group.
The announcement comes at a time when the Canada Games Council and the current Prince Edward Island 2009 Canada Summer Games and the 2011 Canada Winter Games in Halifax are celebrating individual Games partners, but also leveraging sponsorships longer-term and building multiple Games partnerships.
“We are thrilled with this announcement,” says Larry Smith, chairman of the Canada Games Council. “Building longer term partnerships allows us to create better relationships with the corporate community, allows our partners to activate between and over more than one set of Games and places less pressure on future Host Societies when a percentage of the fundraising has already been secured. To have a partner of the Forzani Group’s caliber is a wonderful accomplishment.”
It was significant that the event took place in the Province of Quebec, as it is home to one of Forzani’s main offices and the Quebec communities of Sherbrooke, Sept-Iles and the region known as the Laurentians, are all in the running to host the 2013 Canada Summer Games. The Quebec community to host the 2013 Canada Games, which will be announced in April of 2009, will be the next summer Games to benefit from the Forzani partnership.
The Canada Games Council is continuing to build longer term partnerships with corporate Canada with more announcements are to come in the fall of 2008.
“The Canada Games in our opinion is an exceptionally well run unique Canadian event that provides our athletes with the opportunity to experience a first-class competitive multisport experience,” said Tom Quinn, president and COO, The Forzani Group.
The announcement comes at a time when the Canada Games Council and the current Prince Edward Island 2009 Canada Summer Games and the 2011 Canada Winter Games in Halifax are celebrating individual Games partners, but also leveraging sponsorships longer-term and building multiple Games partnerships.
“We are thrilled with this announcement,” says Larry Smith, chairman of the Canada Games Council. “Building longer term partnerships allows us to create better relationships with the corporate community, allows our partners to activate between and over more than one set of Games and places less pressure on future Host Societies when a percentage of the fundraising has already been secured. To have a partner of the Forzani Group’s caliber is a wonderful accomplishment.”
It was significant that the event took place in the Province of Quebec, as it is home to one of Forzani’s main offices and the Quebec communities of Sherbrooke, Sept-Iles and the region known as the Laurentians, are all in the running to host the 2013 Canada Summer Games. The Quebec community to host the 2013 Canada Games, which will be announced in April of 2009, will be the next summer Games to benefit from the Forzani partnership.
The Canada Games Council is continuing to build longer term partnerships with corporate Canada with more announcements are to come in the fall of 2008.
