CardieX Limited announced the addition of Jack Seitz and Lara Rosenbaum to the executive team of CardieX’s subsidiary, CONNEQT, a new consumer health company focused on home vital signs monitors, wearables and consumer health apps.
- Seitz joins the team as CMO. His past roles include chief marketing officer, Strive; chief marketing officer, Figur8; vice president, business development and creative, Whoop; vice president, marketing and brand development, Zenith; and creative services and brand manager, Puma.
- Rosenbaum has been appointed as the company’s senior director of content strategy leading strategy around branded content to help position CONNEQT as a resource. She will be work with Seitz to support the company’s marketing goals. Rosenbaum has a background in health journalism, digital branding and content marketing, having done similar work for Fitbit, Hims and Women’s Health Magazine. Rosenbaum was a member of the U.S. Freestyle Ski Team, before starting her career.
“Jack and Lara bring with them not only a great deal of industry-leading experience but also an abundance of passion for CONNEQT and what we are doing in the heart health space,” said Craig Cooper, group CEO and co-founder. “It is a great honor to be able to bring their expertise to our company, and I look forward to seeing what they accomplish.”
