Total Licensing, Inc. and Glamm Industries, LLC  announced that Glamm has appointed Walter Sims, former president of Swatch USA, as interim executive vice president of operations. TLI, a wholly owned subsidiary of Total Apparel Group, Inc., recently partnered with Glamm to develop and market timepieces for Skechers USA, Inc.

In his new position, Sims will lead Glamm's operations as the company prepares to launch the new collection of Skechers Time Instruments in late 2011. He will also be responsible for logistics management, facilitating and coordinating production activities, implementing inventory management controls, order processing systems, negotiating vendor and customer terms, and other back office functions.

Sims brings over 25 years of experience in the watch and accessories industry to Glamm, which is the exclusive U.S. licensee of watches and timepieces for Skechers, a global leader in the footwear industry. Prior to Glamm, Sims was president of Swatch USA. Throughout his career Sims has held management positions at major global companies including Estee Lauder, Revlon and Polaroid. He also brings expertise in management, consulting and launching brands in the watch and accessories sector.

“With the addition of Walter to the team we can now successfully execute the roll-out of Skechers Time Instruments,” stated Janon Costley, chief executive officer of Total Apparel Group. “We are excited to partner with Glamm and look forward to developing a long term relationship led by a team of world-class industry executives.”

Glamm is led by industry veteran Mary Swan Lewis, a former senior vice president of Swatch USA with over 20 years of experience in the watch and accessories category.

“Mary and I have partnered for many years in developing and launching successful brands with innovative products that resonate with our intended target market,” said Walter Sims. “We are excited about our relationship with TLI and I'm confident in the future plans we have for SKECHERS Time Instruments as well as additional properties that can be added to the group's brand portfolio.”