180s named Calgary-based Xero Seasons, Inc., as its new Canadian master agency.  Effective immediately, Xero Seasons, Inc., will work with 180s' international sales group to expand the brand's presence in Canada.

“Xero Seasons is a good, strategic match for the 180s' product portfolio with their proven success and deep experience with seasonal-specific lines,” said Shelley Foland, vice president of sales for 180s.  “180s is in the midst of a significant growth cycle, as we relaunch the brand around our QuantumCool performance technology, and we're focused on building a strong team to support our growth strategy.  Xero Seasons’ keen understanding of the Canadian sporting goods market, their commercial history with key buying groups, and the relationships they have forged with more than 2,000 retail outlets will be instrumental in 180s' expansion in Canada.”

Scott Nichol, Managing Director of Xero Seasons, along with Lyndon Ward, vice president of marketing, have previously worked for such consumer brands including Sabona of London, Sport>>Brella, and SKLZ Sport Training Aids for the Canadian market.  They join 180s' established international sales team, also supporting the UK, Germany, Austria, France, Switzerland and Japan.