ReGen Ventures, a global early-stage venture fund that invests in regenerative technologies, announced that former Patagonia CEO Rose Marcario has joined the firm as a partner.

The appointment was revealed when ReGen Ventures announced the first close of its $50 million first fund.

Dan Fitzgerald, founder and managing partner, ReGen Ventures, worked with Marcario on world positive investments through Patagonia’s in-house venture fund, Tin Shed Ventures.

The ReGen team also includes clean technology veteran Will Coleman, who helped build the cleantech practice at Mohr David Ventures and later served as CEO of Lucid, advisors and investors, including Mark Tercek, former CEO of The Nature Conservancy; Renee Beaumont, former partner of Generation Investment Management and Georgia Vidler, former Head of Product at Canva.

Founded in early 2020, ReGen Ventures portfolio companies include Hide Biotech, a company producing cow-free leather from food waste and Seqana, which pairs AI with satellite imagery to measure soil organic carbon (SOC) below current cost.

ReGen said the funding is the first step in its mission to move $1 billion of capital into the regenerative technology space by 2030. In doing so, the firm hopes to help close the funding gap required to achieve a net-zero economy by 2050.

“We are motivated to partner with founders daring to build companies that will restore our planet,” said Fitzgerald. “This is the greatest imperative and opportunity of our lifetimes. Investing in regenerative technologies will radically change the world for the better and generate enormous value now and for future generations. This is our life’s work.”

Photo courtesy Rose Marcario/Getty