Ian Yolles, one of the founders of Nau, has joined RecycleBank, a nationwide recycling incentive program, as chief
marketing officer.

Yolles joins RecycleBank with extensive entrepreneurial and executive level leadership experience managing brand building and marketing activities for some of the world's most influential consumer product companies, including The Body Shop, Patagonia and Nike.

Prior to RecycleBank, Yolles was part of a small team that founded Nau, an innovative retail-direct outdoor lifestyle apparel company where he brought the brand's narrative to life via a digital-centric approach to marketing and storytelling.

Nau is now part of Horny Toad.