Howe Burch, the former senior vice president of sports marketing for Fila USA, has launched a new sports and entertainment firm. In his new venture, Burch teamed up with Barbara Perry, a former senior vice president at sports agency giant IMG, to form PerryBurch.

The firm will be co-headquartered in Baltimore and Philadelphia. Burch recently served as vice president of U.S. marketing at Reebok. Perry will continue to work for World Team Tennis to assist company founder and former tennis superstar Billie Jean King lock down sponsorship sales and corporate partnerships. She will also provide consulting services to IMG.