K-Swiss Global Brands to Move HQ to Downtown L.A.
K-Swiss Global Brands (KSGB) announced plans to relocate its global headquarters to the historic Pac Mutual Building in Downtown Los Angeles by January 1, 2017.
Nike and Under Armour Release Dueling Apps
Nike has released its Nike+ app, which gives athletes access to Nike’s signature services.
Amer Sports Bolsters Americas Marketing Team
Amer Sports, which owns the Salomon, Atomic and Suunto outdoor brands, bolstered its marketing team in the Americas with two hires and new assignment for four others.
Adidas’ Mark King to Host Two Ten Gala
Adidas’ Mark King will chair Two Ten Footwear Foundation’s 77th VIP Dinner and Gala.
Back-to-School Spending Seen Growing
Synchrony Financial’s 2016 Back-to-School Study predicts that back-to-school retail sales will expand between 3.2 percent and 3.7 percent for July through September. More than 1,850 parents and college students nationwide participated in an annual Back-to-School survey conducted earlier this month on behalf of Synchrony Financial. The survey found that 40 percent of college students indicated […]
Pou Sheng to Begin Reporting in RMB
Pou Sheng International Holdings Limited will begin presenting its financial results in the remnimbi (RMB) rather than the dollar to eliminate distortions cause by currency translation.
Modell’s Hires Advertising Agency
Modell’s Sporting Goods sourced Zimmerman Advertising to lead its brand planning, creative, media, digital production, data strategy and hyper-local trade area activation.
Vans Appoints Global Brand President
Vans appointed Doug Palladini to the position of global brand president, effective immediately.
OIWC Issues Letter Teasing its Rebranding
Executive Director of the Outdoor Industries Women’s Coalition (OIWC), Deanne Buck, issued a letter to the trade celebrating the organization’s 20th anniversary and teasing the release of its new branding.
Leading Outdoor Brands Commit to Higg Index
A group of outdoor companies including REI, The North Face and W.L. Gore, have affirmed a commitment to use the Sustainable Apparel Coalition’s Higg Index to improve environmental and social responsibility throughout their supply chains.
Newell’s Outdoor Unit Sees Fishing Offset Winter Weakness in Q2
Newell Brands Inc. reported that its Outdoor Solutions segment, formerly Jarden Outdoor Solutions, eked out a 0.5 percent gain in sales in its second quarter.
Deckers Outdoor’s Ugly But Upbeat Quarter
Deckers Outdoor Corp. reported an ugly first quarter as its losses widened and sales fell sharply. But at least they were a lot less ugly than expected.
Aisle Talk, Week of July 25
A quick hit of this week’s breaking news in the active lifestyle industry.
Weakness in Oil-Dependent Regions Dips Rocky Brands
Unable to overcome weak economies in regions impacted by low oil and commodities prices, Rocky Brands Inc. reported a loss in the second quarter on a sharp decline in wholesale sales.
North America Propels Columbia Sportswear In Q2
Columbia Sportswear Company grew sales 2 percent in the second quarter and beat profit expectations powered by growth of its Columbia, Prana and Mountain Hardwear brands in North America, but weakness elsewhere in the world left it short of expectations.
