FA, Nike Lock Down Contract Through 2030
The 12-year deal will continue to see the swoosh design and supply apparel to all 24 England teams based at St. George’s Park.
Academy Sports Partners With Houston School District
Academy Sports gains exclusive naming rights to the school district’s Student Activities Complex, home to Jack Rhodes Memorial Stadium, as part of a new ten-year deal.
Smartwool Names 2016 Agency Of The Year
Smartwool awarded Mountain Source the 2016 Agency of the Year honor, and Matt Straight as 2016 Rep of the Year.
Interbike Considering Earlier Show
Interbike, owned by Emerald Expositions, is exploring a move to mid-to-late June or mid-to-late July from mid-September. It’s also considering leaving Las Vegas.
Footaction Unveils Winter Docuseries On ‘Cuffing Style’
The Footaction series guides men on how to revamp their winter “cuffing season” style, with help from celebrity couple and style icons Iman Shumpert and Teyana Taylor.
Hotel Terra Jackson Hole Partners With Stio
Hotel Terra Jackson Hole will offer “Teton-Tested Ski Kits” for guests.
Can Nike Break The Two-Hour Marathon?
Eliud Kipchoge of Kenya, Lelisa Desisa of Ethiopia and Zersenay Tadese of Eritrea are all lined up to attempt the impossible and run a sub two-hour marathon.
Adidas Makes First 3D Shoe Available For Purchase
The 3D Runner will be available for $333 via Adidas Confirmed in New York with sign ups starting today.
SFIA Re-Elects Life Fitness President As Chairman
Chris Clawson, president; Life Fitness, was re-elected as the Sports & Fitness Industry Association (SFIA) chairman of the board for a consecutive term.
Crocs Appoints Drew Barrymore And John Cena As Ambassadors
Drew Barrymore, John Cena, YOONA and Henry Lau will serve as global ambassadors in the brand’s “Come As You Are” campaign,
Point6 Adds Two New Sales Groups
Jim Tatko and Chris Law of Metro Mountain Sporting Group will take over sales in the Mid-Atlantic, and Clifford Associates will take over Southeast sales.
Shoe Carnival Sets Stock Buyback
Shoe Carnival Inc.’s board of directors authorized a new share repurchase program for up to $50 million of its outstanding common stock.
Aisle Talk, Week Of December 5
Top headlines from the active lifestyle industry you may have missed this week.
Adidas Extends Partnership With Kris Bryant
The 2016 National League MVP will continue to play a leading role in brand marketing campaigns and collaborations on future baseball cleats and accessories.
Academy Sports Signs Advertising Agency
Academy Sports selected Foote, Cone & Belding (FCB) as its agency of record to support its ongoing shift from a regional to national chain.
