Smartwool awarded Mountain Source the 2016 Agency of the Year honor, and Matt Straight as 2016 Rep of the Year.

“The Mountain Source Agency continues to prove that they are one of the best in our industry,” said Dane Howell, Smartwool vice president of sales and marketing. “They continue to find ways to innovate within their agency and to explore ways to further align with the Smartwool brand while providing world class service to our customers.”

Mountain Source, one of the preeminent outdoor and snow sport sales agencies in the Rocky Mountains, serves retailers in Colorado, Utah, Idaho, Montana, Wyoming, New Mexico and Nebraska. As the source and essential link between major brands and retailers, Mountain Source sales professionals build relationships through first-rate customized service.

The agency has been with Smartwool for more than a decade, winning Agency of the Year three times and Rep of the Year two times.

Named as Smartwool Rep of the Year, Matt Straight focuses on specialty and independent accounts throughout the northwest region. Working for the Waypoint Outdoor agency, Matt is relatively new to Smartwool. Despite the challenging year for all accounts, Matt has demonstrated command of his region by growing sales.

“Matt has excelled in all facets of the award criteria,” said Jody Carlson, Smartwool director of sales. “He continues to ask what more he can do to partner with our brand and help develop new business.  It is his dedication to success that we want to recognize.”

Awarded annually at Smartwool’s fall sales conference in Steamboat Springs, CO, the Agency and Rep of the Year Awards provide an opportunity for Smartwool to recognize and thank an agency and rep that deliver outstanding results along with superior customer service.

Photo courtesy Smartwool