Outsiders Ball Secures Sponsors
The Outdoor Foundation, charitable arm of Outdoor Industry Association, announced that more than 25 sponsors have signed up to support the 2017 Outsiders Ball, which will be held on Tuesday, July 25 – ‘Night 0’ of Outdoor Retailer Summer Market.
Outdoor Retailer To Celebrate 35 Years Of Summer Market
Outdoor Retailer will celebrate its 35th anniversary at Summer Market held July 26-29 in Salt Lake City.
Grassroots Outdoor Alliance To Host Learning Sessions At Outdoor Retailer Summer Market
Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will host learning sessions at Outdoor Retailer Summer Market to increase awareness and understanding of the group’s unique goals and events.
LL Bean Shifts Marketing Focus To Digital, TV
L.L. Bean is shifting away from traditional direct mail print marketing toward digital and TV channels starting with its new “Be an Outsider” campaign, according to a report Ad Age.
Colorado Pays $3.4 Million To Lure Outdoor Retailer
The state of Colorado will pay $1.7 million to Emerald Expositions to support the relocation of the Outdoor Retailer show from Salt Lake City to Denver. The funds match the $1.7 million offered from Visit Denver under an incentive package.
Sears Canada Liquidation Sales In Closing Stores Begin Friday
The announcement comes after Sears Canada obtained an Order from the Ontario Superior Court of Justice on Tuesday, July 18, 2017 to liquidate 54 stores.
Nike Announces Results Of The Active Schools Innovation Award
Through a joint effort with the National Elementary and Secondary School Sports Education Steering Committee and the China Education Development Foundation, Nike announced the results for Nike’s Active Schools Innovation Award Sunday evening at the Water Cube National Swimming Center in Beijing.
Hibbett Sees Q2 Loss On Steep Comp Decline
Hibbett Sports said that based on “very challenging sales trends”, comparable store sales are expected to decrease approximately 10 percent for the second quarter ending July 29.
VF Raises Outlook After Q2 Earnings Beat
VF Corp. reported earnings declined in the second quarter but exceeded expectations, prompting the parent of The North Face, Timberland and Vans to raise its guidance for the year.
Skechers’s Q2 Growth Heats Up
Skechers said it continues to be the leading walk, work and casual footwear brand and is second for the categories of all footwear and all casual athletic.
Aisle Talk, Week Of July 17
Top headlines from the active lifestyle industry you may have missed this week.
Academy Sports Lays Off 100 In Restructuring
The layoffs, which follow a similar round of layoffs at its largest competitor, Dick’s Sporting Goods, come as the company has “identified new areas of focus where our energy and dollars will make a real difference as we continue to write our strategic growth story.”
Pensole Adds Functional Apparel Design To Its Curriculum
Former Jordan Brand apparel design director Angela Medlin has been tapped to establish the new program.
Academy Undergoes Layoffs
Academy Sports + Outdoors has laid off approximately 100 employees from its corporate office in Katy, TX, according to an e-mailed statement.
The Buckle Appoints CFO
The Buckle Inc. appointed Thomas B. Heacock as the company’s vice president of finance, treasurer and chief financial officer.
