
Reebok Signs JJ Watt’s Brothers To Endorse Texans Star’s Training Shoe
Reebok signed T.J. Watt to an endorsement deal. He will join his brothers J.J. (Texans DE) and Derek (Chargers FB) as the “only football players Reebok currently has under contract,” according to Darren Rovell of ESPN.com.

Dick’s Expands Price Match Guarantee
Dick’s Sporting Goods on Monday launched an expanded price-match policy that matches nearly all competitor’s online and offline prices, including Amazon, Wal-Mart and vendor websites.

Big Agnes Expands International Distribution Capabilities In Canada And Europe
Big Agnes announced its opening of third party distribution facilities in Kamloops, Canada and Rotterdam, Netherlands.

Oboz Footwear Launches New International Website
Oboz Footwear has created a new website that serves and supports Oboz retailers, helps consumers choose and find Oboz, and also promotes the Oboz brand.

Dick’s Amps Up Price Match Guarantee
Dick’s Sporting Goods on Monday launched an expanded price-match policy that matches nearly all competitor’s online and offline prices, including Amazon, Wal-Mart and vendor websites.

Puma Raises FY Guidance On Q2 Momentum
Puma said it now expects that currency adjusted sales will increase between 12 percent and 14 percent. Previous guidance called for a currency adjusted increase at a low double-digit percentage rate.

Puma Lifts Profit Forecasts
Puma raised its guidance for the year after posting promising second-quarter results.

Keen Creates Customization Robot
Keen Inc. has created the UNEEKBOT, a robot that will assemble made to order custom UNEEK footwear for fans in real time.

NRF Predicts 10 Percent Gain In BTS Sales
With consumer confidence rising and more young people in school, back-to-college spending is expected to hit an all-time high this year while back-to-school spending is expected to see its second-highest spending level on record, according to the National Retail Federation’s annual survey.

June Sales Climb 3.2 Percent
Retail sales in June were essentially unchanged over May on a seasonally adjusted basis, but up 3.2 percent unadjusted from June 2016, according to calculations released by the National Retail Federation.

How Do The Outdoor Retailer Changes Affect The Media?
While much of the attention has focused on the needs of vendor and retailers, the earlier dates, combined winter show and Outdoor Retailer’s move to Denver will also impact the wide range of media attending the shows. But they don’t solve the challenges caused by the shows becoming more consumer-oriented.

Aisle Talk, Week Of July 10
Top headlines from the active lifestyle industry you may have missed this week.

Dick’s Launches ‘Celebrate Youth Sports Weekend’
From July 14 to 16, Dick’s Sporting Goods will donate 1 percent of in-store, online and mobile sales to The Dick’s Sporting Goods Foundation to support youth sports teams in need across the country via its Sports Matter program.

Sally Jewell To Keynote OIA Industry Breakfast
Jewell will urge the outdoor industry to use its influence to drive smart policy that supports public lands and their importance to outdoor recreation and economic opportunity.

Caleres Appoints President For Its New Men’s And International Division
Caleres announced the appointment of Malcolm Robinson as president of the company’s new Men’s and International division.