Founder Rory Fuerst Assumes Role As President At Keen
CEO Rory Fuerst has assumed the role of president at Keen, Inc., the company he founded in 2003. Casey Sheahan, who previously served as president and board member, has decided to leave the company in order to pursue his passions in the mountains and to be closer to family.

Piper Jaffray: Nike Losing Some Heat With Teens
Nike is losing some of its hold as the preferred brand for teens, according to Piper Jaffray’s Taking Stock With Teens research survey. Teens are said to be gravitating toward streetwear looks from Vans and Supreme and retro stylings from Adidas, Puma and New Balance
U.S. To Miss World Cup For First Time Since 1986
The U.S. men’s national soccer team national team U.S. was eliminated from qualifying for the World Cup for the first time since the 1986 cycle.
Feetures Becomes Official Vendor Partner Of Fleet Feet Sports
Feetures becomes the an official vendor partner of Fleet Feet Sports.
Oboz Becomes Official Footwear Sponsor Of Banff Mountain Film And Book Festival
Oboz, the outdoor footwear company based in Bozeman, MO, signed on as the exclusive footwear sponsor in 2017 and 2018 of the Banff Mountain Film and Book Festival and the Banff Mountain Film Festival World Tour for both 2017 and 2018.
OIA Opposes Bishop Bill Undermining 1906 Antiquities Act
The Outdoor Industry Association (OIA) said it opposed the “National Monument and Creation Act,” that “National Monument and Creation Act” that would limit the power of the president to designate public land as national monuments.

PGA Tour Superstore To Open In Altamonte Springs
PGA Tour Superstore, the golf and tennis retailer, announced its expansion in the Orlando-region with the opening of a second store in early to mid-2018.
NSF International Expands Sustainable Certifications For Apparel, Footwear And Textile Industries
NSF International, is now an approved certification body for three additional Textile Exchange standards. NSF International’s full portfolio of responsible textile certifications helps organizations demonstrate their commitment to sustainability, transparency and traceability.

Adidas To End AC Milan Contract
Adidas is expected to end its 20-year deal to manufacture AC Milan football kits, according to numerous reports. New Balance and Under Armour are said to be two of the leading brands to replace Adidas next season.
Academy’s Arthur Gochman Leads 2018 NSGA Hall Of Fame Class
The National Sporting Goods Association (NSGA) said the 2018 Sporting Goods Industry Hall of Fame class includes the late Arthur Gochman of Academy Sports + Outdoors, Stan Jurga of All-Star Sporting Goods and Barbara Longstreth of Longstreth Sports.

Marcato Calls For Massive Reorganization, Sales At Deckers Outdoors
In its proxy seeking to replace all 10 Deckers Outdoors’ directors with its own slate, Marcato Capital Management in part is urging Deckers to sell all its smaller brands (Hoka One One, Teva and Sanuk) and focus solely on Ugg if a sale of the whole company can’t be completed.
Hillsound Equipment Celebrates 10 Years
Hillsound Equipment, the producer of winter traction equipment and gaiters for urban and outdoor enthusiasts, is launching a campaign celebrating it 10th anniversary.
Report: Rick Pitino Received 98 Percent Of Cash From Louisville’s Adidas Deal
The Louisville Courier-Journal reported reported that Rick Pitino, who was recently suspended as Louisville’s men’s basketball coach, received 98 percent of the cash Louisville was to receive as part of the school’s expiring deal with the brand.
Squaw Valley/Alpine Meadows Guests Give Back To Community And Environment With Each Visit
When skiers, snowboarders and other resort guests choose to visit Squaw Valley Alpine Meadows, they make it possible for the resort to actively support nearly 200 local and regional community-based initiatives and organizations that benefit the environment and the people who live and recreate in North Lake Tahoe.