SGB Footwear

HanesBrands Shows Meager Activewear Gain In Q3

HanesBrands reported Activewear sales increased 1 percent in the third quarter due to a “muted back-to-school season at retail.” Online sales of Activewear increased by more than 30 percent and Champion sales in the midtier, sporting goods and college bookstore channels achieved double-digit growth.

Big 5 Gaining Market Share Out West

Shares of Big 5 Sporting Goods jumped on Wednesday after the West Coast-based chain indicated it’s holding onto market share gained from the exit of older competitors (Sports Authority, Sports Chalet) while faring well against a newer competitor (Dick’s).

Bogs Q3 Impacted By Later Winter Deliveries

“As a result of the late winter weather the nation experienced the last two winters retailers continued to bring in inventory later and also maintain conservative models,” said Tom Florsheim, Jr., chairman and CEO of Weyco Group.

Under Armour’s Shares Crash On Slashed Outlook

Shares of Under Armour fell $3.89, or 23.7 percent, to $12.52, on Tuesday after the company significantly reduced its outlook for the year due to further erosion in its U.S. business and indicated the weakness would likely continue in 2018. Sales in the second quarter also fell short of Wall Street’s targets as sales declined for the first time since the company went public in 2005.

Adidas Signs Southern Miss

Adidas signed the University of Southern Mississippi (Southern Miss). The new eight-year apparel deal through the 2024-25 season replaces the university’s contract with Russell Athletic.

Big 5’s Earnings Drop On Firearms And Broader Retail Weakness

Big 5 Sporting Goods reported third-quarter earnings declined 26.8 percent but arrived at the high end of guidance. The retailer continues to be impacted by reduced demand for firearms and had already warned it would face challenges cycling some of the benefit from competitor store closures that occurred last year.

New Balance Unveils ‘All Roads Lead to NYC’ Campaign

New Balance unveiled its All Roads Lead to NYC campaign to mark its first year as the footwear/apparel sponsor of the TCS NYC Marathon. The campaign also includes the opening of a Run Club pop-up in the West Village, NYC VictoryPose locations installed throughout the city, and four Run Concierge spots offering runners opportunities for customization and gifts.

Bearpaw Launches Winter Campaign

With the recent expansions in the US and international markets, the company is laying out the blueprint for an extensive media push with its latest :30, :15, and :10 national commercial spots on popular networks geared towards the modern woman and family including Bravo, E!, HGTV, Food, Lifetime, TLC, Hallmark and Freeform.