SGB Footwear

Foot Locker And Jordan Roll Out Kawhi Leonard Campaign

Foot Locker and Jordan Brand announced the digital launch of their joint holiday campaign featuring NBA star Kawhi Leonard, with cameos by Leonard’s teammate LaMarcus Aldridge and rapper Nipsey Hussle. The spot, titled “Bold Like Kawhi” comedically highlights Leonard’s unexpected day in his new Air Jordan I OG High Gatorade sneakers.

Athletic Brands Showing Momentum In Cowen’s Holiday Survey

In Cowen’s second annual Holiday Brand Survey, athletic brands largely led in shopping preference over non-athletic brand choices, similar to last year. Nike came in first, at 34 percent, followed by Under Armour and Adidas at 25 percent each, Victoria’s Secret at 23 percent, The North Face at 22 percent and Columbia and Skechers at 20 percent each.

Adidas Signs P.K. Subban

Adidas announced a multiyear partnership with one of the National Hockey League’s top defenseman, 2-time NHL All-Star, 2013 Norris Trophy Winner and Olympic Gold Medalist, P.K. Subban of the Nashville Predators.

Agenda Partners With Dew Tour

The annual Summer Dew Tour, presented by Mountain Dew and produced by TEN: The Enthusiast Network, announced that it has synchronized dates in Summer 2018 with Agenda, the action sports fashion trade show, to create “the ultimate action sports weekend” in Long Beach, Calif., from June 28-July 1.

Bridgedale Donates More Than 5,000 Socks To Homeless

Bridgedale Outdoor Ltd, the producer of performance socks, has donated 5,300 Merino Hiker socks to the nonprofit organization Knock Knock, Give a Sock (KKGS). The socks will be distributed to thousands of people in the New York City area who are affected by homelessness throughout this winter season.

Adidas NEO Launches Interactive Campaign With Jackson Yi English

Adidas NEO officially announced Jackson Yi to be their new celebrity endorsement. Following the 27th November announcement that Jackson Yi will be brand’s first-ever International Youth Creative Ambassador, Adidas NEO launched three major online and offline interactive marketing activities, which each instantly became a sensation on social media.