Canadian Tire Reminds Canadians That We All Play For Canada
Working with athletes like Connor McDavid and Jonathan Toews, Canadian Tire aims to highlight the country’s love for Team Canada with the launch of its latest “We All Play for Canada” campaign.
SIA’s Nick Sargent Provides Bullish Assessment Of OR + Snow Show
In his latest “Nick’s Notes,” Nick Sargent, president of SIA, enthused about the reception from attendees to the inaugural Outdoor Retailer + Snow Show and wrote that he “left the show with a renewed sense of enthusiasm and optimism for what the future holds .”
Modell’s Signs Media Agency
“We’re very excited to team up with a new local partner in 2018,” added Tami Mohney, Modell’s SVP and chief marketing officer. “This relationship is going to help Modell’s not only reach new customers, but find new ways to reactivate existing ones.”
Costa Sunglasses Signs PR Agency
Costa Sunglasses, a leader in polarized performance sunglasses, selected Gunpowder, Inc. to help drive the brand’s communications strategy.
Retail Jobs Increased By Over 11,000 In January
Retail industry employment increased by 11,100 jobs in January over December, the National Retail Federation said.
Softstar Develops Limited Edition Olympics Shoe
Softstar Shoes has recently released a Limited Edition Olympics shoe to bring out the inner champion in us all.
Burton U.S. Open Snowboarding Championships Return To Vail March 5 – 10
Burton Snowboards announced the return of the 36th annual U.S. Open Snowboarding Championships to Vail Mountain March 5–10, 2018.
Aisle Talk, Week of January 29
Top headlines from the active lifestyle industry you may have missed this week.
Deckers Brands Q3 Blasts Past Guidance
Ugg’s 4.3 percent revenue gain was aided by chilly December weather that drove re-orders, store rationalization and enhanced segmentation, and the successful opening up of Macy’s, Amazon and Footaction. Hoka’s sales jumped 65.7 percent and benefited from its expansion into the stability category.
Boardriders Provides Statement On Pierre Agnes
Boardriders Inc. issued a statement following the move by French authorities on Wednesday to call off a two-day search and rescue operation for Pierre Agnes, the CEO of Boardriders Inc. Agnes’ boat boat was found empty, washed up on a beach in south-west France.
Vibram And Powdr Announce Partnership
As a Powdr partner, stories about Vibram’s innovative technologies, including Vibram Megagrip and Vibram Arctic Grip, will be featured via on-site branding, resort activations, and exclusive programing for Powdr’s guests.
Crocs Debuts Drew Barrymore ♥ Crocs
The line, which includes special-edition footwear styles for women and children, was designed in partnership with Drew Barrymore, an ambassador for the brand’s “Come As You Are” campaign.
Deckers Brands Q3 Profits Soar Past Guidance
Deckers Brands sharply increased its guidance for its fiscal year after results for the third-quarter ended December 31 handily topped guidance. Ugg’s sales in the quarter rose 4.3 percent, Hoka’s revenues jumped 65.7 percent and Teva’s sales grew 33.4 percent.
Schuylkill Valley Sports Sets Leadership Change Team & Group Sales
Schuylkill Valley Sports promoted Ryan Bohl to director of team & group sales.
Oppenheimer Upgrades Foot Locker
Oppenheimer upgraded Foot Locker to “Outperform” due to strong innovation arriving from Nike, ongoing momentum at Adidas and a pickup in mall traffic.
