Asics Signs Novak Djokovic As Footwear Ambassador
Asics announced a partnership with world class tennis player, Novak Djokovic to celebrate the launch of an exclusive new tennis shoe, the Gel-Resolution Novak.
Columbia Sportswear Names Ethan Pochman VP Of Marketing
Ethan Pochman joins the brand from Performance Health, a private health and wellness consumer products company, where he served in several leadership roles since 2008, including vice president of sales and marketing, and vice president of global marketing.
Tough Mudder Unveils 2018 New Obstacles
Tough Mudder Inc., announced a new twist on obstacles for the 2018 event season by unveiling the biggest structure to ever hit the obstacle course racing industry, Happy Ending, presented by Merrell, and Kong Infinity, the first obstacle in company history to be designed by members of the global tribe of more than 3 million Mudders.
Kering To Spin Off Majority Stake in Puma
Luxury group Kering said it intends to spin off a majority stake in Puma by distributing the stake to its own shareholders. The spinoff is expected to lead to a greater free float of Puma stocks, providing investors an enhanced possibility to invest in Puma, and allowing the company to reaffirm its business strategy.
Climate Change Expert To Keynote OIA Industry Breakfast
The Outdoor Industry Association (OIA) is partnering with Snowsports Industries America (SIA) and Protect our Winters (POW) to present Paul Hawken, the executive director of Project Drawdown. Colorado Governor John Hickenlooper and Denver Mayor Michael Hancock will provide welcoming remarks to attendees of the Denver show.
NRF 2018: Retail’s Big Show Debuts New Events and Expanded Programming
The National Retail Federation announced new programming and event updates for its flagship annual conference, NRF 2018: Retail’s Big Show, which begins this weekend in New York City.
Yue Yuen’s December Revenues Climb 4.4 Percent
Yue Yuen reported sales in December rose 4.4 percent to $794.6 million from $760.9 million.
VF Corp. And NC State Announce Strategic, Multi-Year Partnership
VF Corporation and North Carolina State University announced a collaborative, strategic partnership that will support student development at NC State and advance apparel and textiles innovation within VF.
L.L.Bean Gives $2 Million To Nonprofit Organizations In 2017
L.L.Bean announced year end approval of its charitable giving program that will allocate $2 million in grants to more than 70 organizations for annual gifts, plus additional funding in smaller grants to dozens more.
Kevin Fedarko, Pete McBride To Speak At The Conservation Alliance Breakfast
Writer Kevin Fedarko and photographer/filmmaker Pete McBride will be the featured speakers at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer + Snow Show.
Sears To ‘Consider All Other Options’ If Refinancing Fails
Sears Holdings Corporation announced it has raised $100 million in new financing and is pursuing an additional $200 million from other counterparties.
Terra Public Relations Hires PR Veteran Lori Crabtree
Jackson Hole-based Terra Public Relations announced Lori Crabtree will be joining the team as account executive.
Skechers Returns As Houston Marathon Sponsor
Skechers Performance, a division of Skechers USA, Inc., returns to Houston, Texas on January 14, 2018 for its fifth year as the official footwear and apparel sponsor of the Chevron Houston Marathon and Aramco Houston Half Marathon.
Mountain Khakis Lassoes Terra PR For Media Relations
“Terra Public Relations is the PR team to authentically champion the MK story to both endemic and mainstream audiences,” said Jen Taylor, brand manager and director of creative development at Mountain Khakis.
Bass Pro Asking Former Cabela’s Owners/Execs To Donate To Severance Fund
According to a report from the Omaha World-Herald, Johnny Morris, the CEO of Bass Pro, is asking former Cabela’s executives and owners to donate some of the money they earned in the sale to Bass Pro to a severance fund for Cabela’s employees. Morris has pledged to match any donation.
