SGB Footwear

Converse Appoints New CMO

Nike Inc’s Converse brand has appointed Sophie Bambuck to the role of chief marketing officer, replacing Julien Cahn who left the brand in February to lead marketing at Supreme.

Adidas Signs Several Top NFL Prospects

Potential first round picks joining Adidas include highly touted defensive end Bradley Chubb from North Carolina State, Alabama Crimson Tide linebacker Rashaan Evans and safety Minkah Fitzpatrick, safety Derwin James from FSU, wide receiver Courtland Sutton from SMU, Georgia running back Sony Michel and Texas A&M wide receiver Christian Kirk.

New Digs Bolster Adidas Outdoor’s Growth Plans

Adidas Outdoor USA has opened a new office in Golden, CO, giving the company a strategic hub in the Rocky Mountains as it looks to gain share across trail running, cycling, hiking and climbing footwear and apparel categories.