Boot manufacturer Tecnica Outdoor has hired new sales representatives to support continued growth of the company’s Tecnica Forge collection, a line of thermo-moldable hiking boots. The reps began selling to select U.S. outdoor specialty retailers in February 2018 and continue to open additional specialty outdoor retailers weekly.
The following reps have joined Tecnica’s sales team:
- Pacific Northwest: Paul Dukich, Tokul Creek Marketing Agency (WA, OR, AK, ID, MT)
- Intermountain: Conor Brown, Wasatch Back Sales (UT, WY)
- Eastern Great Lakes: Rob Jones, Action Sports Agency (MI, IN, OH)
These team members join the existing Tecnica Outdoor team consisting of:
- North East: Dana Greenwood, Read & Run Inc. (VT, NH, ME, RI, CT, NY/upper ADK)
- Mid-Atlantic: Marc Sandford (NY, NJ, PA, DE, MD)
- South East: Alex Stratmann, Decker & Associates (DC, KY, WVA, VA, NC, SC, GA, FL, TN, AL, MS, LA, AR)
- Rocky Mountains: Jeff Sale, Bodacious Sales (CO, S.E. WY, NM)
- Western: Dom Schwarz & Fred Riley, Blue Sky Group (CA, NV, AZ)
“I am extremely pleased with the early success of Forge. The initial response from some of the best U.S. specialty retailers affirm Forges’ out-of-the-box fit and the ease of the in-store customization process,” said Sam Cook, president of Tecnica Outdoor. “Since our initial deliveries in late February, we have already received re-orders from more than half of our authorized retailers. This expansion of the Tecnica Outdoor sales team will increase our ability to effectively service Forge’s momentum.”
