Adrienne Lofton Exits Under Armour
Adrienne Lofton, who has served as Under Armour’s SVP for global brand management since 2015, has resigned from the company, according to reports from Adweek and Advertising Age.
Beyond Product: Industry Trends, Brand Stories Take Center Stage At OR
New product releases tend to garner most of the headlines at trade shows, but at Outdoor Retailer Summer Market, SGB’s editorial team also wanted to discover what’s happening with brands beyond the latest and greatest gear and apparel. Here are some of the stories and industry trends we found and hints of what’s to come.
Fila Extends Sponsorship Of Western & Southern
Fila has extended the company’s sponsorship agreement with the Western & Southern Open, an ATP World Tour and WTA combined tennis event to be held August 11-19, 2018 at the Lindner Family Tennis Center, just north of Cincinnati.
Puma Inks WNBA Deal
The Women’s National Basketball Association (WNBA) signed a league-wide footwear deal with Puma. The deal represents Puma’s first with a professional sports league.
361 Degrees Appoints Ike Alvear Head Of Sales
361 Degrees has added industry veteran, Isaac “Ike” Alvear to the team as head of sales.
Arc’teryx Sales, China Growth Boost Amer Sports In Q2
Double-digit improvement with the Arc’teryx brand and a 21 percent sales growth in China were the primary drivers behind Finland-based Amer Sports’ performance in the second quarter.
Columbia Gaining Traction With ‘Project Connect’ Initiative
Columbia Sportswear Co. launched an ambitious transformation plan, Project Connect, one year ago, and so far the project has delivered the results the global apparel and footwear company sought, according to executive comments made during Thursday’s earnings call with analysts.
Aisle Talk Week of July 23
Top headlines from the active lifestyle industry you may have missed this week, including the U.S. House of Representatives approving the Personal Health Investment Today (PHIT) Act, which allows the use of pre-tax savings accounts for physical activity-related expenses.
Deckers Brands Outlook Disappoints
Deckers Brands handily exceeded the company’s guidance in the first quarter with monster gains from Ugg and Hoka One One. But shares slid on Friday as much of the upside was attributed to earlier-than anticipated shipments and the company only slightly lifted EPS guidance for the year.
Netflix Developing Biopic On Nike Founder Phil Knight
Netflix has picked up the rights to Knight’s best-selling memoir, “Shoe Dog.” Scott Alexander and Larry Karaszewski, who wrote “The People v. O.J. Simpson: American Crime Story,” are penning the script for the adaptation, which will be produced by Frank Marshall and Knight.
Puma Signs Celtics Guard Terry Rozier
Boston Celtics guard Terry Rozier has signed with Puma, Bleacher Report claimed.
Under Armour Takes Bigger Restructuring Hit
Under Armour logged a steep second-quarter loss as the company ramped up the company’s restructuring efforts to further clean up the company’s inventories in the marketplace and reduce the company’s cost structure. The moves are designed to build a sounder foundation to support the company’s promised turnaround starting in 2019.
Columbia Sportswear Raises Guidance After Strong Q2
Columbia Sportswear Co. reported earnings for the second quarter ended June 30 of $9.7 million, or 14 cents per share, compared with a net loss of $11.5 million, or (17) cents per share, the same quarter a year ago.
Deckers Brands Easily Tops Guidance In Q1
Deckers Brands reported that revenues and its loss in the fiscal first quarter ended June 30 easily beat projected guidance. Sales grew 19.5 percent, led by a 17.6 percent gain for Ugg and a 53.1 percent hike at Hoka One One.
Americas Region, Chunkier Styles Drive Puma’s Q2 Growth
Puma SE said it scrambled to catch up to a fashion shift toward bulkier footwear to enable it to continue its robust top-line momentum. But due to higher marketing expenses to maintain that growth, Puma wasn’t able to lift its profit outlook for the year.
