Former Adidas America’s CEO To Lead Taco Bell
Yum! Brands Inc. announced that Mark King, former president of Adidas Group North America, will join the company as Taco Bell Division chief executive officer. Said King in a statement, “The courage, creativity, culture and potential of Taco Bell make it the only brand I would become part of at this point in my career.”
Athletic Propulsion Labs To Open First Store
Athletic Propulsion Labs (APL), the Los Angeles-based sneaker brand, is opening its first store at the Grove in Los Angeles.
Li Ning Signs Potential 2020 NBA Lottery Pick To Endorsement Deal
Li Ning, the Chinese sporting goods giant, signed RJ Hampton, a projected lottery selection in the 2020 NBA Draft, to an endorsement deal, according to ESPN. The retired Dwyane Wade in 2018 inked a lifetime deal with the brand. C.J. McCollum is Li Ning’s most prominent active player.
Deckers Brands Q1 Powered By Big Gains At Hoka One One
Deckers Brands raised its outlook for the year after reporting a slightly lower year-over-year loss in the first quarter ended June 30 on a 10.5 percent revenue gain. Hoka led the way, with a 67 percent sales hike. Ugg’s sales grew 1.5 percent.
U.S. Trade Groups Urge Congress To Approve USMCA
The American Apparel & Footwear Association, Outdoor Industry Association and National Retail Federation joined with more than 600 other trade organizations in a letter to Congress supporting approval of the U.S. Mexico Canada Agreement (USMCA).
Report: Nike Exploring Sale Of Hurley
Nike Inc. is exploring the sale of Hurley International, the surf brand acquired in 2002, according to a report from Reuters. The move follows prolonged weakness in the overall action sports market.
Shaun White Looking To Compete In Skateboarding In Summer Olympics
Shaun White, the legendary snowboarder, is looking to compete in the first-ever Olympic skateboarding events at the 2020 Tokyo Games.
Ross Stores Opens 28 New Locations
Ross Stores Inc. announced the recent opening of 22 Ross Dress for Less and six dd’s Discount stores across 10 different states in June and July. These new locations are part of the COmpany’s plans to add approximately 100 stores in 2019, with 75 Ross and 25 dd’s Discount locations.
Srixon/Cleveland Golf/XXIO Partners With Asics North America
Srixon/Cleveland Golf/XXIO, a leader in golf equipment design and manufacturing, announced an exclusive partnership with Asics North America to distribute Asics golf shoes in the United States and Canada.
VF Corp.’s Earnings Beat Estimates, Guidance Raised
VF Corp. raised its sales and earnings outlook for the year after reporting first-quarter earnings that topped Wall Street estimates. On a currency-neutral basis, sales grew 9 percent, led by a 23 percent jump by Vans and 12 percent gain at The North Face.
Virginia Becomes 15th State To Create Office Of Outdoor Recreation
Virginia became the 15th state in the nation to establish an office or task force dedicated to strengthening the outdoor industry, and the third on the East Coast.
Vans Park Series Donates Three Skateparks
Vans Park Series (VPS), the park terrain skateboarding tour, has gifted three new, state-of-the-art skateparks to select cities along their global tour. The cities are Montréal, Paris/Chelles, and Salt Lake City.
Surfrider Foundation Adds Plastic Pollution Policy Expert
The Surfrider Foundation, a leading nonprofit organization dedicated to the protection of clean water and healthy beaches, announced the addition of Jennie Romer as a legal associate for the organization’s Plastic Pollution Initiative.
Skechers Partners With Shaquille O’Neal On Kids Basketball Line
Skechers is collaborating with Shaquille O’Neal on the Shaq by Skechers collection, the first-ever line of kids’ athletic footwear designed especially for the basketball court under the Skechers Kids brand.
Puma And Nike In Battle To Sign Zion Williamson
Puma and Nike are seen as the two finalists to land a footwear deal with Zion Williamson, seen by many as the most highly-touted prospect to enter the NBA since LeBron James, according to TMZ Sports.
