Brunswick Sees Fitness Strength, BandB Weak
For the quarter ended June 30, 2006, Brunswick Corp.'s net sales increased 1% to $1,543.1 million, up from $1,531.6 million a year earlier. Net earnings from continuing operations totaled $94.5 million, or 99 cents per diluted share, down from $111.0
Kelty Hires Mason as Marketing Manager
Kelty concluded their national search for a marketing manager this week, announcing the hire of Christian Mason to fill the essential slot on the Kelty team, beginning on August 1, 2006. Mason was formerly the director of product development at Mountainsm
Rocky Cuts Guidance on 12.5% Q2 Sales Decline
Rocky Brands, Inc. second quarter net sales decreased 12.5% to $57.3 million compared to $65.5 million for the corresponding period a year ago. The second quarter of 2005 included approximately $5.8 million of footwear sales to the military compared to ze
Outdoor Coalition Again Drives VF Corp. Gains…
VF Corporation reported their 11th consecutive quarter of record sales and earnings results. Revenues rose 8% in the second quarter to $1.57 billion, compared with $1.45 billion in 2005. This increase was fueled by organic growth across VF’s different co
Collective International Picks Up Sims License…
Collective International, LLC secured the exclusive, world-wide rights to Sims Snowboards from Tom and Hilary Sims. The agreement names Collective as the exclusive licensing agent through 2026 and also provides Collective the option to purchase the tradem
Sara Lee Financially Structures Apparel Spin-Off…
Sara Lee Corporation has approved the capital structure for the planned tax-free spin-off of its apparel business into a separate, publicly traded company called Hanesbrands Inc., which includes brands like Duofold, Champion, Beefy Tee, and Hanes. Hanesbr
RECALL: Lotus Designs Mildwater PFD
Lotus Designs, Inc. is recalling its Mildwater PFD. This style is also sold as the Fishing PFD and Patagonia Fishing Vest. The recall is issued due to the possibility that Mildwater PFDs may not comply with the 15.5 pounds of buoyancy as outlined in Under
Asics Ramps-Up Ad Campaign
ASICS America has experienced record growth over the past few years. To fuel their momentum, ASICS launched its most ambitious brand effort with their largest media spend in company history earlier this year…
Mizuno Extends Deal with Luke Donald
Luke Donald has signed a multi-year contract extension with the Mizuno Corporation to continue serving as a Mizuno Brand Ambassador around the world. Donald will continue to carry a Mizuno Staff Bag along with Mizuno headcovers and umbrella, and wear his
Isis Hires Feinson as Product Developer
ISIS has hired Lyn Feinson, as product developer for performance sportswear and body layer. As product developer, Feinson is responsible for the development of various active categories within the ISIS line including Fast & Light and seamless intimates. W
WSA Sells-Out of Athletic and Outdoor Space
The WSA Show has sold out all 225,000 square feet of available space in the athletic and outdoor categories, representing a 10% increase in square footage over the February 2006 show.
Nielsen Sports: adidas Wins Out in World Cup Marketing
Nielsen Sports reports that adidas had the most overall brand exposure during the 2006 World Cup final between Italy and France, garnering over 1.2 billion impressions among adults 25-54. In addition, adidas was the winner in apparel sponsorship due to it
The North Face Revenues Grow 40% in Q1
VF Corporation saw income rise 12% to a record $128.2 million from $114.7 million before the cumulative effect of a change in accounting policy for stock compensation expense, with earnings per share rising 14% to $1.14 from $1.00. Reflecting the cumulati
SEW Goes One-On-One with… Puma’s Jay Piccola
Sports Executive Weekly sat down last week with Jay Piccola, General Manager of Puma USA, after the brand scored a significant marketing victory as Italy, a Puma-sponsored team, won the World Cup on penalty kicks versus France…
An Interview with prAna Co-Founder Beaver Theodosakis
The B.O.S.S. Report sat down with prAna co-founder Beaver Theodosakis to discuss how life has changed since Liz Caiborne acquired the company last year…
