Mizuno Extends Deal with Luke Donald
Luke Donald has signed a multi-year contract extension with the Mizuno Corporation to continue serving as a Mizuno Brand Ambassador around the world. Donald will continue to carry a Mizuno Staff Bag along with Mizuno headcovers and umbrella, and wear his
Isis Hires Feinson as Product Developer
ISIS has hired Lyn Feinson, as product developer for performance sportswear and body layer. As product developer, Feinson is responsible for the development of various active categories within the ISIS line including Fast & Light and seamless intimates. W
WSA Sells-Out of Athletic and Outdoor Space
The WSA Show has sold out all 225,000 square feet of available space in the athletic and outdoor categories, representing a 10% increase in square footage over the February 2006 show.
Nielsen Sports: adidas Wins Out in World Cup Marketing
Nielsen Sports reports that adidas had the most overall brand exposure during the 2006 World Cup final between Italy and France, garnering over 1.2 billion impressions among adults 25-54. In addition, adidas was the winner in apparel sponsorship due to it
The North Face Revenues Grow 40% in Q1
VF Corporation saw income rise 12% to a record $128.2 million from $114.7 million before the cumulative effect of a change in accounting policy for stock compensation expense, with earnings per share rising 14% to $1.14 from $1.00. Reflecting the cumulati
SEW Goes One-On-One with… Puma’s Jay Piccola
Sports Executive Weekly sat down last week with Jay Piccola, General Manager of Puma USA, after the brand scored a significant marketing victory as Italy, a Puma-sponsored team, won the World Cup on penalty kicks versus France…
An Interview with prAna Co-Founder Beaver Theodosakis
The B.O.S.S. Report sat down with prAna co-founder Beaver Theodosakis to discuss how life has changed since Liz Caiborne acquired the company last year…
Brown Shoe Adds Two VP’s and One SVP
Brown Shoe Company, Inc. has named Dan Friedman as Senior Vice President-Product and Sourcing. The company also added Margie Connelly as Vice President-Licensing and Mark Matiszik as Vice President-E-Commerce…
Deckers Inks Partnership with UC Santa Barbara Environmental Science School
Deckers Outdoor Corporation signed a partnership with UC Santa Barbara Donald Bren School of Environmental Science and Management. UCSB Alumni Doug Otto, Deckers Founder and Chairman, began producing sandals in 1973. Since then, Deckers has grown into an
CW-X Named Official Base Layer Supplier for USA Luge
USA Luge and CW-X Conditioning Wear have agreed to a four-year contract for CW-X to be the association's “official performance base layer supplier.” The agreement takes effect immediately and will continue through the 2010 Winter Games…
Execute Sports Triples On-line Sales Volume
Execute Sports, Inc.'s online sales volume has more than tripled since its March launch through leading retailers including Dick's Sporting Goods, The Sports Authority, Sport Chalet, Sports R Us, GI Joe's, Modell's, Fog Dog, MVP, MC Sp
Grandoe Hires Two New Rep Groups
The Grandoe Corporation hired Addleman – Kirsch
to represent the brand in Northern California and Northern
Nevada and Peter Kailey as principal sales rep for the New England Territory…
Millea Leaves Post with Amer Sports
Steve Millea has decided to leave Amer Sports Group to return to the U.S. Millea was the former President of Wilson Golf and Racquet Sports and most recently served as Vice President, Sourcing, Asia Pacific since December 2005. Millea has been with Wilson
OutDoor INDUSTRY AWARD to be Presented at OutDoor Europe
Messe Friedrichshafen will be presenting the first OutDoor INDUSTRY AWARD this year at the European OutDoor trade fair (July 23rd to 26th 2006). Created and organised by iF International Forum Design, the aim of the competition is to promote good design
Mervin Mfg. Moves Parts of Back-End Ops to Utah
Mervin Manufacturing has officially moved to the new sales offices at The Mountain Center in Park City, UT. This new building houses all of the Quiksilver Winter Sports Division brands which are Rossignol, Dynastar, Roxy Skis and Snowboards, and all of t
