Rocky Brands Extends E-Commerce Reach
Rocky Brands extended the availability of its global e-commerce solution to more than 90 countries to shop from each of Rocky Brands' seven consumer websites with a localized experience…
Spy Optic Parent Delivers Double-Digit Q4 Sales Gains
Spy Inc., the parent of the Spy Optic goggles brand, reported sales increased 11 percent in the fourth quarter, to $8.5 million…
Boa Hires PR Firms in Germany, France and South Korea
Boa Technology, makers of the patented, award-winning Boa Closure System, has retained PR firms in Germany, France and South Korea to support global marketing initiatives and support new and existing brand partners outside of the United States…
Edwin Watts Golf Opens First Retail Shop in Iowa
Edwin Watts Golf Shops, LLC announced the acquisition of a Golf Headquarters in Cedar Rapids, Iowa, establishing the first-ever Edwin Watts Golf Shop in the state of Iowa. This acquisition supports the company’s strategic growth strategy, further e
SGMA Study Finds Basketball is Most Played Sport in U.S.
Over 26 million Americans play basketball, according to SGMA's “U.S. Trends in Team Sports” research. 15.5 million people play casual/pick-up basketball, with 4.1 million playing in organized leagues. 5.8 million play on a school or college team. Mor
Mizuno Launches Golf Campaign Around Luke Donald
Mizuno unveiled the “The Iron Truth” – a marketing campaign built around the importance of irons and iron play in every golfer's ongoing quest to improve their game. One element of the campaign is “The Gospel According to Luke”, which plays on the s
American Rec Names New Territory Sales Manager
American Rec has added outdoor industry veteran Dan Eubank to their inside team of dedicated territory sales managers tasked with assisting current Kelty, Sierra Designs, Slumberjack, Wenzel, and Ultimate Direction clients and opening new accounts through
Ride on Washington Departs Boston
Cyclist Tim Johnson departed Boston Friday morning to begin his second annual 520-mile Ride on Washington from Boston to Washington DC to advocate for continued funding for bike paths, sidewalks and other pedestrian and cycling infrastructure in the feder
OIA VantagePoint: Warm February Spurs Paddlesports Sales
Unusually warm weather hurt overall sales of outdoor products in February, but spurred a nearly 12 percent increase in Paddlesports sales, according to the OIA VantagePoint™ Outdoor Industry Monthly Trend Report released today by Outdoor Industry Associat
Columbia Trims Staff in Anticipation of Slower Growth in the Back Half
The other shoe dropped at Columbia Sportswear this week when its hometown newspaper reported it was cutting 80 positions, or nearly 2 percent of its workforce worldwide, to bring costs in line with lower growth expectations…
Avalanche Claims Season’s 13th Backcountry Skier
An avalanche killed a skier March 13, marking the thirteenth killed in the United States this winter, the most since the winter of 2006/07, according to the Colorado Avalanche Information Center…
NASGW Adds Board Members
Laurie Aronson, president and CEO of Lipseys LLC., Baton Rouge, LA and Michael Halleron, vice president of Business Development at Chattanooga Shooting Supplies Inc. Chattanooga, TN have joined the board of directors of the National Association of Sportin
Puma Canada to Roll Out Shops Inside The Bay
Puma Canada will launch Sportlifestyle shops in 10 of the most prominent Bay locations across Canada beginning this weekend…
Dick’s SG Launches ‘UNTOUCHABLE Moment Sweepstakes’ Offering
To support the recent launch of its new Mind, Body and Equipment marketing campaign, Dick's Sporting Goods is introducing its “UNTOUCHABLE Moment Sweepstakes,” giving one consumer will have the chance to gear up with his/her sports hero. The “UNTOUCH
Jack Wolfskin Taps Adidas Exec as Next CEO
Jack Wolfskin GmbH & Co. KGaA named Michael Rupp, 51, as its new CEO, effective in July. Rupp spent the last four years as president and CEO of the Adidas subsidiary The Rockport Company, LLC in Boston and will now return to…
