Hi-Tec to Launch Children’s Footwear Storytelling Campaign
Hi-Tec Sports is launching a new storytelling campaign for 2014 that highlights its revolutionary Big-Fit System – a volume adjusting technology – which allows its kids’ shoes to grow with its wearers. Hi-Tec commissioned a Disney illustrator whose
Adidas Signs Jeremy Lin
Adidas announced a partnership with NBA point guard Jeremy Lin of the Houston Rockets. Lin joins the Adidas basketball roster which includes teammate and seven-time NBA All-Star Dwight Howard and a lineup of elite point-guards highlighted by Derrick Rose
SOS Outreach to Serve 1,000 Kids at 12 Mountain Resorts This Week
SOS Outreach expects to serve 1,000 kids across 46 different programs at 12 mountain resorts nationally this week, marking its busiest week in 20 years of serving at-risk kids through outdoor recreation programs…
110% Hires Barry Kahn to Launch Clinical Partnership Program
110%, which makes compression and sports recovery gear designed to work with ice inserts, hired Barry Kahn as clinical director for the company. In the position, Kahn will lead the development and launch of 110%’s Clinical Partnership Program, which
Vasque to Sponsor U.S. Adventure Racing Association
Vasque announced its partnership as the official footwear of the United States Adventure Racing Association
for 2014…
Billabong Appoints Women’s Global GM
Susan Branch, former SVP & global head of product for the Roxy and Quiksilver brands, has been named as Billabong‘s new global general manager for Billabong Women’s…
Diamondback Equips First Pro Cycling Team
Diamondback Bicycles, which traces its roots to BMX, has signed on to equip its first pro road-cycling team as part of its plan to build mindshare with serious road bikers and independent bicycle dealers…
Vecchione to Spearhead North American Distribution for New Activewear Brand
Former Polartec President and CEO Andy Vecchione has resurfaced at the helm of the North American operations of Super.Natural — a Chinese-owned brand that specializes in mixing merino wool with performance fibers to create active wear for outdoor, fitness
Report: Lin to Leave Nike for Adidas
Jeremy Lin, the Houston Rockets guard, has reportedly left Nike for Adidas…
Altus Brands Partners with Gunsoc
Altes Brands LLC has entered into a marketing and sales partnership with Gunsoc, a subsidiary of IMS Inc….
TROP Gun Shop Announces Aquisitions
TROP Gun Shop Announces the acquisition of High-Tech Specialities and Bansner’s Ultimate Rifles…
Archery America LLC Names New Winchester Archery V.P.
Archery America, LLC, parent company of Winchester Archery, announces the hire of Bill Ruth as Vice President of Sales and Marketing…
Crimson Trace Hires Hoppes
Marketing veteran John Hoppes joins Crimson Trace as product manager…
Bricks-and-Mortar Traffic, Conversions and Sales Rose in December
Bricks-and-mortar traffic, conversions and sales grew substantially in December 2013 compared with a year earlier as promotions lured shoppers into stores the week before Christmas, according to an analysis by Euclid…
Minox USA New Distributor for Puma Knives
Minox USA, Inc. is now the exclusive distributor in the USA for all original Puma and Puma IP knives…
