Mizuno Hires VP, Product Management, Running Division
Mizuno USA appointed Mark Sheehan as vice president – product management, running division. Sheehan will report to Dick Lyons, Senior VP/GM – product divisions. Nike, Puma, Reebok and K-Swiss. Most recently, Sheehan was President of his own firm, Materia
Vista Outdoors Adds SVP of Human Resources
Alliant Techsystems Inc. (ATK) named Stephen S. Clark as senior vice president for human resources and corporate services at Vista Outdoor Inc., which ATK plans to spin off in February as a separately traded public company…
Puma and United Legwear and Apparel Co. Form New Kids Apparel Joint Venture
Puma and United Legwear & Apparel Co. LLC (ULAC) are entering into a joint venture in North America for the production, sales, marketing, and distribution of Puma children's apparel from infant through boys' size 20 and girls' size 16. The
MonkeySports Opens Denver Metro Location
MonkeySports, the big box retailer of hockey, lacrosse and baseball/softball equipment, opened its first location in Greenwood Village, CO; a 30 minute drive from Denver. The 15,125-square-foot superstore…
Moosejaw Tweaks Loyalty Program for 2015
Moosejaw announced several changes to its loyalty program that include discontinuing its High Altitude program that allowed its most loyal customers to earn discounts at an accelerated rate…
Top Fitness Trends for 2015
The American College of Sports Medicine (ACSM) announced its annual fitness trend forecast based on survey responses from thousands of fitness professionals. Body weight training, high-intensity interval training, educated/experienced fitness professional
Research Sees Fitness Devices Dominating Wearables Market until 2018
A report by Juniper Research has found that fitness wearables in-use will more than treble worldwide by 2018 with over 70 million devices in-use, compared to an estimated 19 million in-use devices this year. Juniper expects fitness to remain the dominant
Report: Fitbit Exploring IPO
Fitbit Inc is in talks with banks for its initial public offering in the United States, according to a report by Bloomberg. Sources told Bloomberg that Morgan Stanley would lead the IPO and the offering could raise up to $150 million…
Tubbs Snowshoes Bolsters Partnership with Nonprofit Splore
Tubbs Snowshoes has agreed to supply snowshoes to the non-profit Splore for the next five years in an effort to continue empowering individuals who may otherwise have trouble experiencing winter activities…
Spalding Appoints Marketing Director
Spalding named Kenyatta Bynoe senior director of marketing. Bynoe replaces Wendy Unger-Moore who has taken a position overseas with Fruit of the Loom, parent company of Russell Brands, LLC, the owner of the Spalding(R) brand…
Eddie Bauer Collaborates with Stylist Ilaria Urbinati on Fall 2015 Collaboration
Eddie Bauer is partnering with renowned celebrity stylist Ilaria Urbinati on a limited-edition 28-piece menswear collection set to debut in the Fall of 2015…
Ugg Picks Super Model, DJ to Star in Winter 2015 Campaign
The Ugg brand, a division of Deckers Brands, announced the debut of its Winter 2015 “This Is Ugg” brand marketing campaign starring supermodel Chrissy Teigen and…
Rider Sandals Sponsors Brazilian World Travelers
Rider Sandals will sponsor a “two year couchsurfing trip around the world.” A couple, Rômulo Wolff, 34, and Mirella Rabelo, 32, have left behind good jobs, their salaries and stressful lives in São Paulo, Brazil to travel around the world…
Mastercard: Holiday Season Revenues Rose 5.5 Percent
Overall, retail sales during the Black Friday to Christmas Eve period — excluding automotive sales — increased 5.5 percent in 2014, according to Mastercard Spendingpulse’s initial view on the 2014 U.S. holiday shopping season. The increase is in lin
Sherpa Adventure Gear to Honor Ladies of K2 At OR
Sherpa Adventure Gear will host a reception to congratulate Dawa Yangzum Sherpa and Pasang Lhamu Sherpa on their successful summit of K2 in 2014. The event will take place at Outdoor Retailer Winter Market on Thursday, Jan. 22, 2015 from 4:00 to 6:00 p.m
