SGB Footwear

PAI Partners Agrees to Acquire A.S. Adventure

PAI Partners, a private equity firm headquartered in Paris, has made a binding offer to acquire A.S. Adventure Group, Europe's largest specialty retailer of outdoor equipment and clothing, from Lion Capital LLP. The senior management team will contin

Greenlight Planet Hires Pale Morning

Greenlight Planet, a Chicago company that has provided millions of people with no access to electricity solar lanterns, is entering the outdoor market with the support of public relations partner, Pale Morning Media…

REI Kicks Off National Park Service Centennial Campaign

REI announced its support of the 100th anniversary of the National Park Service in 2016 through a multi-year, multi-million dollar partnership with the National Park Foundation. REI joined corporate sponsors American Express, Budweiser, Suburu, Humana and

Crocs Launches #FindYourFun Campaign

Crocs, Inc. launched its first global integrated marketing campaign. The #FindYourFun campaign will be executed in the U.S., U.K., Germany, Japan, China and South Korea..

Nathan Sports Re-Ups Runner Sponsorships

Nathan Sports extended partnerships with four of the brand’s elite runners – Emily Harrison, Stephanie Howe, Michael Wardian and Ian Torrence. On the heels of last week’s addition of Rob Krar…

Shock Doctor Merges with McDavid

Shock Doctor Sports and McDavid Inc. jointly announced that they have agreed to merge their companies. The combination will bring together two leading sports protection and performance companies with complementary product lines and a shared history of inn

Speedo’s Parent Swings to Profit

PVH Corp, the parent of Speedo and Izod, reported fourth-quarter revenues inched 0.8 percent to $2.07 billion but grew 5 percent on currency-neutral (c-n) basis. Said Manny Chirico, chairman and CEO, on a conference call with analysts, “Overall we w