Footbalance, the custom footbed maker, announced a partnership with Rincon Group, the independent sales team of Bobbi Bensman and Steve Srednick in the Rocky Mountain Region. The partnership will help to expand the reach of Footbalance in specialty athletic and outdoor retailers.

Within the outdoor and sports industry, Bensman and Srednick are well known and well respected, representing top-selling brands including Salomon USA, Mammut Sports Group and Darn Tough Vermont. At Salomon USA, Bensman and Srednick are currently key contributors to significant growth of the brand’s footwear, Nordic and performance apparel categories. Building on that success, they aim to use their extensive experience in the athletic outdoor space to develop Footbalance’s growth in specialty run, outdoor, cycling and Nordic shops.

“Partnering with Bobbi and Steve is important for Footbalance,” says Footbalance’s North American President and Managing Director Matt Kaplan. “With such extensive experience in the footwear space and with specialty retailers, Bobbi and Steve are a dynamic sales team for the Footbalance System.”