Footbalance System Ltd. has partnered with a distributor to launch its insoles at one of China’s premier outdoor specialty retailers.
Mí Lè Health Technology Co. Ltd, which has extensive retailing experience in China and Taiwan, orchestrated the launch with Tutwo (Xieman) Outdoors Co. at their flagship location in Zhengzhou.
Mí Lè, which recently secured rights to distribute Footbalance products in China and Taiwan, launched the brand during Beijing ISPO earlier this year. Footbalance has entered eight Asian countries this year.
“We have high expectations on the partnership with Mí Lè Health Technology and the Tutwo Outdoors company, the latter being one of China’s leading outdoor retail concepts,” says Tassos Karamouzis, sales director of Footbalance, which is based in Finland.
In South East Asia Footbalance has signed a distribution agreement with Enorme Pte Ltd, a well funded distributor with vast experience from the retail landscape of the region and a widespread business network. Enorme Pte Ltd and its partners recently launched the first Footbalance concept store in Penang, Malaysia and they are in the process of rolling out the Footbalance concept through a number of retail chains.
In Australia, Max Sports PL added Footbalance custom-made footwear and insoles to their product offering. Max Sport has a well-established business network in Australia in the sporting goods segment and has already placed Footbalance at a number of retail locations with more to follow.
In each country retailers will deploy the Footbalance system to more efficiently help customers select the right shoes for their own foot type and to customize their selection for a perfect fit. The Footbalance store concept – a comprehensive foot-analysis and individually moulded insoles made directly on-site by the retailer – has attracted a great deal of interest both in Europe and in North America.
