FootBalance, the maker of custom footbeds, appointed Todd Poseley as VP of sales for North America.
Poseley comes to FootBalance from a highly successful background in sales and marketing in the outdoor industry that spans multiple sports disciplines including running, cycling, outdoor and ski. Most recently, Poseley headed up his own independent consulting business in Boulder after serving as director of sales & marketing at Apex Sports Group also in Boulder where sales doubled year over year.
Regarding his diverse background in the industry, says Poseley, “I am fortunate to have worked across several different industry channels, and will be looking ahead to where we want to position FootBalance within specific sports disciplines so that we can better expand as a company.”
“FootBalance has established themselves as innovators and are poised for significant growth in the coming years,” says Poseley. “We must bring focus to the sales organization as we add more retailers and launch new products. My goal is to collaborate with everyone and come up with creative solutions that will take FootBalance to the next level.”
Poseley says he was initially drawn to FootBalance by the smart and creative people behind the brand. “It is a tremendous group of talented people. At FootBalance I have found a shared vision and drive to succeed, I am excited to join the organization and be part of their future success.”
With its Global Headquarters in Vantaa, Finland and its North American Headquarters in Boulder, Colorado, Footbalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized footbeds at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, Footbalance footbeds support your feet in proper alignment to promote healthy foot function, improving overall body alignment.